Items in a B/L and its advantages

There are many items in a B/L, such as Shipper, Consignee, Notify party, packaging information, Weight, Quantity, Commodity Description, etc. However, what are these items' benifits? How can they be used in our business development and even in court?

Here we focus on the benifits of Bills of Lading for sales and marketing and consultancy projects.

In a broad sense, Bills of Lading have the following advantages.
1, Market analysis
We can acquire all US buyers who has bought products from all over the world; We will be familiar with international market demand and then do a segmentation for the target market; and, forecast international mareket demand and adjust our product structure. In a word, we can do a market analysis with bills of lading.

2, Buyers’ monitoring
For current buyers, we can investigate whether he is loyal to you and if he has other suppliers besides you.
For new buyers, we could choose the ones who suit us for our business development.
For the lost buyers, we could analyze the reasons and try to get them back.

3, Competitors’ monitoring
Be familiar with your competitors’ distribution.
Master clients structure of your competitors and take over customers of bankrupt competitors
Be familiar with competitors’ product structure and relative market condition