There are many items in a B/L, such as Shipper, Consignee, Notify party, packaging information, Weight, Quantity, Commodity Description, etc. However, what are these items' benifits? How can they be used in our business development and even in court?
Here we focus on the benifits of Bills of Lading for sales and marketing and consultancy projects.
In a broad sense, Bills of Lading have the following advantages.
1, Market analysis
We can acquire all US buyers who has bought products from all over the world; We will be familiar with international market demand and then do a segmentation for the target market; and, forecast international mareket demand and adjust our product structure. In a word, we can do a market analysis with bills of lading.
2, Buyers’ monitoring
For current buyers, we can investigate whether he is loyal to you and if he has other suppliers besides you.
For new buyers, we could choose the ones who suit us for our business development.
For the lost buyers, we could analyze the reasons and try to get them back.
3, Competitors’ monitoring
Be familiar with your competitors’ distribution.
Master clients structure of your competitors and take over customers of bankrupt competitors
Be familiar with competitors’ product structure and relative market condition
2008年3月27日星期四
2008年3月26日星期三
Bill of Lading
Today Let's talk about Bill of Lading.
A bill of lading is evidence of the contract of carriage of goods and it serves a number of purposes. It is evidence of contract of carriage.
Secondly, it is a receipt signed by the carrier confirming whether goods matching the contract description have been received in good condition (a bill will be described as clean if the goods have been received on board in apparent good condition and stowed ready for transport).
Thirdly, it is a document of transfer, and a negotiable instrument, i.e. it governs all the legal aspects of physical carriage, and, it may be endorsed affecting ownership of the goods actually being carried.
I will attach a sample for your reference another day.
A bill of lading is evidence of the contract of carriage of goods and it serves a number of purposes. It is evidence of contract of carriage.
Secondly, it is a receipt signed by the carrier confirming whether goods matching the contract description have been received in good condition (a bill will be described as clean if the goods have been received on board in apparent good condition and stowed ready for transport).
Thirdly, it is a document of transfer, and a negotiable instrument, i.e. it governs all the legal aspects of physical carriage, and, it may be endorsed affecting ownership of the goods actually being carried.
I will attach a sample for your reference another day.
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